In order to create a successful logo and branding design, it is necessary to reflect the values and attributes of the company. Starting from the characteristics and values that define it, I create strategies and visual identities that help represent, identify and differentiate a business or service in the mind of its consumers.
Phase 1: Research
In this phase we analyze the company aspects such as vision, mission, value proposition, competitive advantages, key audiences and competitors.
Phase 2: Strategy
Once we have that information, we plan a strategy and start brainstorming ideas and sketches with the directions that the brand can take.
Phase 3: Design
Once we have those elements, we start designing the logo. There will be multiple options and rounds until we reach the final design.
Phase 4: Brand Styleguide
When the logo is defined, we will create a brand style guide that includes the different components of the brand such as color palette, typography, images and shapes. This brand style guide will be an important reference in order to use the brand through different print and web mediums with consistency.
Phase 5: Stationery
When the style guide is defined, we develop all the stationery elements such as business cards, envelopes, letterheads, and any other print collateral required to achieve effective communication with the audience, all based on the graphic ecosystem created.