Branding Process

In order to create a successful logo and branding design, it is necessary to reflect the values and attributes of the company.

I start every branding project with the analysis of the company, market, audiences and competitors.

Once I collect all the information needed, I develop the logo design and visual elements such as colors, typography and images that make part of the brand.

When that's defined, I design all the graphic and advertising material such as infographics and print collaterals, that are required to achieve effective and coherent communication with your target audience, all based on the graphic ecosystem developed.

The branding process is displayed in the following image:

Website Process

Phase 1: Pre-Project

First we’ll discuss your business and what you hope to achieve with the project.

  • We’ll talk about the details of the website, including hosting, domain, sitemap, pages, goals, features, functionality, branding, etc.
  • Once I review all the specifics, I’ll send over my estimate outlining the scope of the project.
  • Finally, I’ll send my contract and your first invoice. The project will officially start after I receive the contract and deposit.
Phase 2: Strategy + Design

In this phase, I analyze the audience, competitors and industry. If you need a logo and branding, that will come first before we start the website. Once the logo is finalized, the home page will be designed and sent to you for review. I will provide a link that you can also share with others. I use Invissionapp, a tool that allows to leave comments and feedback on the designs.

Phase 3: Development

This phase is where we build the actual website. Once the design is approved, we will implement the design and create all the interior pages with your content and integrate the features and functionality requested. The site is built on my server, and then once I receive final payment, I will move the site to your server or hosting environment.

Phase 4: Final revisions + Launch

Once the website is ready, we work on the final revisions. If there is anything that needs edits, we will make the changes before the site goes live. We will use a temporary domain until the website is complete.

Phase 6: Support + Maintenance

There can be unexpected and out of scope changes needed to be done. I offer design and development support after the project is completed. All the edits requested after the project is finalized are billed by the hour.

Would you like to get a complementary estimate? Contact me and I will reply as soon as I can.