Brand, website and social media assets for an online forum that debates ideas on issues such as environment and health.
And agency required the brand, website and social media assets for an online forum that debates ideas on issues such as environment and health.
Several approaches where designed for the logo. The selected version included a light bulb with a leave, representing the concept of "idea" with the bulb and "environment" with the leave. It's the semantic representation of "environmental ideas". The color red represents the emergency and importance of the issues. The logo can be displayed with or without the tagline above, depending on the context where it's placed. The logo for the blog has the word blog at the end with a different color and lowercase. The website and social media assets include the color red in the background since it's strong and drives the attention of the audience. The light bulb can be use alone in places such as LinkedIn logo, favicon, an other contexts.
The deliverables where done in Adobe Illustrator and Adobe Photophop.